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One of the most important things you can do when building a list is to communicate regularly with your subscribers by providing them with tips and other useful information related to your site or niche. If your site is about health, then you could provide health related tips. If the newsletter is about your site, then you could simply provide useful updates and links to items which are on sale or available for discount that week.
These are two really good ways to keep your subscribers entertained so they don't unsubscribe.
What are some other ways to keep your subscriber list happy?
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Jagger
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