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How to use Facebook Groups Successfully to Market With?
Facebook Group Marketing Tips & Tricks
Note: This will be a 3 part guide with this faq being the first part.
Hello dear entrepreneur and business minded individual. My names Mike and I've been providing SMO and SMM services since 2004. In that time up to now, I've successfully marketed and sold many hundreds of thousands of dollars worth of products and services on Social Media for many clients and myself.
I mainly use Social Media to promote my own services which promotes Social Media Services. There are many affiliate marketers using Facebook groups to promote, advertise and sell their own and many other peoples services, promotions, products and offers etc so they're not hard to find. There are many hundreds of groups on Social Media Marketing / SEO / IM / MLM ETC ETC on Facebook. Many of them only have a few members of a few hundred or a few thousand. But some of them are VERY BIG groups that have tens or hundreds of thousands of members.
As a professional Facebook Group Marketer, it will be your job to root out and find the BIGGEST groups in YOUR niche that you will be able to use in your group marketing efforts. You will need to find groups of people that are interested in the product, service or offer you have to sell. There's no point in advertising the wrong thing to the wrong type of people you wont get no response! In this guide, we'll go over some of the basic but most important points about Facebook groups and using them to promote and advertise on and see how you can use them to make money from in some way or another. Chances are if you're reading this you already do!
Whether its selling a simple affiliate product, something very specific and unique or something very expensive like a Bugatti Veyron or a Villa in Manila to simply using Facebook to collect email subscribers with to use in your Email Marketing campaigns.
You will learn about the difference between Facebook's Groups + Pages and see which is better to use depending on what it is you're trying to achieve and the pros and cons to using each.
You'll learn how to use Facebook Groups for marketing properly like a boss without making any of the same mistakes that most newbie FB group users do.
Learn about what some of the best things to promote and post to groups are and how to come up with attractive, captivating and emotionally pulling titles, descriptions and images to use.
Learn how to sell all sorts of different things on Facebook groups from SEO to Social Media services and other digital virtual services to physical products or anything!
- Learn how to find more groups in your niche that you can join and post to.
- Learn how to avoid getting banned or removed from a group.
- Learn how to increase your productivity and group post interactivity.
- Learn how to scale up your work, outsource it to others and increase your ROI.
- Learn how to avoid making the same mistakes that newbie group marketers make.
- Get these thing right and you can't but succeed!
Becoming a Professional Successful Facebook Group Marketer
It's not rocket science, and you don't need to be a professional Internet affiliate marketer, nor do you need to have lots of technical nor lots of social media or even social skills for that matter! But you will need a cool product/service that is in high demand and you will need to apply some tact and etiquette in your approach.
Get that right and you're on to a winner. For a lot of people, Facebook groups are quite lucrative and they use them to earn money in some way or another. In fact when it comes to the diversity of Facebook groups, there is a diverse way of making money from them as well.
One of the best ways to make money on Facebook groups is by getting people to buy your product obviously. And a product that has a high purchase price at that. Examples would be things like Rolex watches, BMW's or Yachts and Mansions etc which can sell for millions!
However I know what you're thinking, if only it was that simple! Well in all honesty, it is. Because anyone can join virtually any group on Facebook and post a link to their site or somewhere and then someone in that groups can see that post who just happens to be looking for the type of thing you've just posted, click through to it and end up purchasing the item online. It happens!
When I say there are many people making money from Facebook groups in some way that is an understatement. From all levels and for all different types of things and ways, from those that make a little extra pocket money, those that can go on more holidays, to those that are millionaires all because of Facebook groups. And you can take that to the bank!
You know how fast things can go viral on Facebook on groups, pages and profiles quickly as it gets shared, reshared time and time again. That's because the thing they are sharing is highly relevant and interesting to them and in high demand. That's what you need to come up with and get right for that to happen which has a much higher chance of that person buying that thing.
The great thing about Facebook groups are the amount of users they have. Some groups have many thousands of users, each new post can arrive as an email to them so it can be like email marketing. Unlike Pages Facebook doesn't limit the reach of groups and you don't have to pay as a group owner to reach all your members when you post something. Also its the fact that they're very niche specific sometimes so you can laser find prospects and possible future clients/customers with.
What You Will Learn in This Guide
- Learn what Facebook Groups are and How to use them successfully.
- The difference between Facebook Groups and Pages.
- How to increase, scale up and outsource Facebook group marketing.
- Marketing your products or services on Facebook groups like a pro.
- Making it work for you so its extremely worth doing in the long run.
- Being successful and getting a good ROI on your investment of time.
- Avoiding making the same mistakes by learning from the mistakes of others.
- Knowing what to do when the worst happens such as a group posting ban.
- Expanding your reach more and more and becoming a recognized authority.
- Real life examples you can copy and mimic successfully yourself.
- Lists of Facebook's Biggest Groups to Join saves hours of searching!
What Are Facebook Groups?
Facebook Groups (facebook.com/groups) are Facebook's equivalent or alternative to Google's Groups (groups.google.com). Each group is a collection of members or users of that group on some particular, specific or broad subject or niche.
Google's Groups have been used by marketers (and spammers) for years. It has some very big groups that are heavily moderated amongst the fluff and comes with its own set of rules and features but here we'll be focusing on Facebook groups.
They both are very similar like any group on any social networking site that has groups that are divided into categories or types depending on what you're interested in be it SEO or Social Media Marketing to funny cat videos you name it!
Groups Vs Pages What's The Difference?
Pages are more meant for official persons profiles like celebs, brands, organizations etc to connect with and communicate to the people who like them and can only be created by such. Where as Groups are more for people to openly come together, communicate, discuss and debate common interests and opinions etc and can be created by anyone.
How Pages Differ From Groups
Pages
- Privacy: All posts are viewable by everyone on Facebook and publicly viewable by default.
- Audience: There's no limit how many Fans or Likes a Page can have and anyone can Like it and connect as a fan.
- Communication: Post as the Page itself or as yourself as the Admin that show in the news feed for all fans.
Groups
- Privacy: Unlike Pages you can choose to have an open/closed or public group. Groups provide more options for privacy including ability to adjust the public and privacy settings and require member approval.
- Audience: No restriction on size of group but some features are limited when its a large group.
- Communication: Group members can fully interact and participate in chats, posting images, sharing albums and invite other members to the group. Members receive notification on Facebook as an alert and an email alert as well if its enabled every time a new post is posted to the group.
One important thing to know about Groups is that your reach isn't limited like it is with a Page. So you don't have to pay to reach more people to see what you've posted as it just shows in the timeline feed for that group.
Also all members get an email about the new post posted on that group provided they haven't disabled email notification of new posts so in a way it's like Email Marketing as well which is just how groups work by default.
Where as with a Page you're limited to only about 11% of your fans actually seeing the stuff you post to that Page unless you pay to reach more fans but that can get expensive quick!
Facebook Group Marketing Tips & Tricks Guide
There's no difference in the amount of likes a Page can have and the amount of users a Group can have but Groups can come with some limitations and blocks depending on its age etc. But generally speaking, groups have many more members or users than some Pages have Likes or Fans. And there are usually many more groups one particular subject than there are Pages on the same thing. All in all, groups have better communication abilities but aren't better than Pages because they have their own benefits too. Of course, you can use both and should!
Okay, that completes the first part of my
Facebook Groups Marketing Guide.
Stick around because in the next guide you'll learn;
- How to Use Facebook Groups Successfully for Marketing
- How you can Upscale and Outsource the Work to Freelancers
- How to Find the Biggest Related Groups in Your Niche
- How to Sell Your Products or Services on Groups
- Get Lists of the BIGGEST Facebook groups you can use
Let me know if you have any questions about anything written here.
And feel free to give us your own Facebook group marketing tips!
You can also download or read this guide offline
here.
Thanks!
anwebservices
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