About This GigEach and every mentions that search engines find around the web of the name, address or phone no. of your business is considered a citation and the more citations a business gets from quality sources, the more the search engines trust that this is a business searchers are looking for and the higher it can rank in local search results.
I have been working with local SEO from the last 4 years and build local presence for many of the small business online in USA. Citations are also particularly important in less-competitive niches, like plumbing or electrical, where many service providers don't have websites themselves.
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