Project Overview: The branding suite projectaims to develop a cohesive visual identity for three distinct businesses:
Lootie, Matsu, and Philips. Each business requires a unique identity while
maintaining consistency across the branding materials. The project includes
designing business cards for each business, incorporating their respective
color schemes of cream, red, and green. Project Components: Research and
Conceptualization: Conduct research on the target audience, market trends, and
competitors for each business. Develop a creative brief outlining the vision,
mission, and unique selling points of each business. Brainstorm conceptual
ideas that align with the brand identities and objectives. Visual Identity
Development: Design logos for Lootie, Matsu, and Philips, ensuring they reflect
the essence of each business. Select appropriate typography, color palettes,
and visual elements for each brand. Create style guides detailing logo usage,
color codes, typography, and design principles to maintain consistency across
all branding materials. Business Card Design: Design business cards for Lootie,
Matsu, and Philips, incorporating their respective color schemes and brand
elements. Ensure the business cards are visually appealing, informative, and
representative of each business’s identity. Include essential contact
information and any other relevant details on the cards. Feedback and
Iteration: Present initial design concepts to stakeholders for feedback and
approval. Incorporate feedback to refine and enhance the branding materials.
Iterate on the designs until they meet the expectations and requirements of
each business. Final Deliverables: Deliver high-resolution, print-ready files
of the business cards for Lootie, Matsu, and Philips. Provide brand guidelines
documents outlining the visual identity and usage guidelines for each business.
Present the completed branding suite to the clients for final approval and
sign-off. Project Timeline: Research and Conceptualization: 1 week Visual
Identity Development: 2 weeks Business Card Design: 1 week Feedback and
Iteration: 1 week Final Deliverables: 1 week Project Team: Graphic Designer:
Responsible for logo design, business card design, and overall visual identity
development. Project Manager: Oversees the project timeline, coordinates
