Graphic design is the creative process of visual communication, combining art and technology to convey ideas, information, and messages through visual elements such as typography, images, and colors. It involves creating a wide range of visuals, from logos and branding materials to web layouts, posters, and advertisements. Graphic designers use their artistic skills and design principles to craft visually appealing and effective solutions that engage, inform, and captivate audiences across various mediums, both in print and digital formats.