If your products aren't selling as well as they should, your product descriptions may be substandard. Are you really selling your product to potential buyers, or are you just listing features like everyone else is too? Boring - and in a crowded market, that's no good.
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What about those sizzling benefits? The very thing that sets you apart from each and every one of your competitors? The very thing that gives your product an edge and makes it a compelling purchase for people browsing your product? I know you've got it - but are you really leveraging it?
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