As an article writer, your main task is to create engaging and informative content that captures the attention of your target audience. You should be able to research and write about a wide range of topics, using language that is clear, concise, and easy to understand. Your writing style should be adaptable to different formats, such as blog posts, articles, and reports. Additionally, you should be able to use SEO strategies to optimize your content for search engines and attract more readers. Above all, you should have a passion for writing and a desire to continually improve your skills.