Introducing Magic Copywriting – “What Is It That Makes Your Business Tick?”. Inside this eBook, you will discover the topics about introduction, all about a sales letter, comparison between unsolicited proposals, brochures and sales letters, segmentation, targeting and positioning, following the Aida Model, basic elements of a sales letter, what are the basic parts of a sales letter, how to create headlines to invigorate your sales letters, is it important to have a strong first paragraph, is including P.S. in your sales letter essential, should you include guarantees and so much more!