Rank & Retain Sustainable SEO Audit

Getting to the first page on Google can make a whole difference to your business or the website. Everyone in your niche is trying their best to achieve the same result using similar tactics, commonly known as search engine optimization (SEO). Getting there in days, weeks, or months is surely possible but retaining your search engine ranks is the tough part in the long run. This is why you need to invest your time and money in sustainable search engine optimization techniques.

Today, Google is smarter and more intelligent than ever in detecting poorly built websites with filler content, cheap backlinks and all quick hacks you could imagine. Therefore, it's essential you never try to trick Google for quick wins. Instead, you can help Google with quality over quantity, and outdo your competition in the mid to long run and become the leader in your specific niche (Don’t worry results can be witnessed in less than three months still).

Where to start? Start by fixing your website before you burn your dollars for links and all the off-site techniques. Broken links, typos, grammatical errors, duplicate and thin content, etc. sit as a barrier between you and Google. Fixing them promptly can give you an instant boost to your website rankings and put you in the right path to attract more love from Google.

I will do a semi-manual audit* of your website and provide the following comprehensive reports by way of a Google spreadsheet,

1. Link Report: All the broken links (internal and outbound) on the website leading to the following errors,

• The request timeout
• 200 no error
• 301 moved permanently
• 302 moved temporarily
• 404 not found
• 403 forbidden
• 409 conflict
• 503 service unavailable

2. SEO Report: A detailed report with the following SEO errors,

• Missing titles and/or descriptions
• Duplicate titles and/or descriptions
• Possible duplicate content
• Too many links
• Title/description too long or short
• No H1 tag
• More than one H1 tags
• High keyword density
• Thin content
• No-follow pages and disallowed (via Robots.txt)
• Images with no alt texts
• Redirect chain

3. Spelling and Grammar Report: Report lists all the possible typos and grammatical errors in your website page by page making it easy to fix.
4. Insecure Content Report: All pages with insecure URLs (without https://), links and content (e.g. images).
5. Orphaned Pages Report: Isolated pages in your website, where you need to pass more internal links.
6. XML Sitemap (bonus): If your site doesn’t have an existing sitemap, then this can be uploaded directly to your web server and make it available to Google for better indexing of the pages.

* Checking all of the above manually could take at least a couple of weeks, so I use a quite few paid and expensive tools upfront to scan your site and create all the lists. Then I am going through the errors line by line spending a few hours and generate your final report. My tools easily costs at least $2300 per year and not everyone can afford that stack, which adds great value to this offering.