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FAQs (Must Read)
Exclusion of Adult Content: It's clear that you don't work with adult-oriented sites, but it might be beneficial to specify what you mean by "adult-oriented" to avoid any confusion.
Methodology and Guidelines: You mention following Google Webmaster Guidelines, but it's a good practice to elaborate on your specific SEO techniques and strategies. Transparency can help clients understand what they're paying for.
Keyword Limitations: You have a limitation on the number of keywords, which is understandable. However, specifying the reason for this limitation would be helpful. It's also good to mention that long-tail keywords are often more effective for SEO.
Admin Details: It's good to clarify that you don't need access to the client's website for on-site SEO. This can help clients feel more secure about their site's privacy.
Google Updates: While it's true that Google Webmaster Guidelines remain relatively consistent, it's important to emphasize that no SEO method is entirely immune to Google's algorithm updates. Clients should be aware of the potential risks.
Country-Specific Rankings: Mentioning that you can improve rankings on specific country extensions is a positive point, but it's essential to set realistic expectations. SEO results can vary based on many factors.
Duration of Rankings: Providing an estimated timeframe for seeing results or maintaining rankings can help clients manage their expectations.
Reselling Service: It's good to mention that reselling is allowed, but you might want to provide more details or a contact point for potential resellers.
Penalized Sites: Clarify the process for working with penalized sites and any potential additional costs or challenges associated with them.
High Competition Keywords: Explain that while you accept high competition keywords, achieving significant improvements can be challenging. Set realistic expectations.
Refund Policy: It's great that you have a refund policy, but you might want to specify the conditions under which refunds are offered and the process for requesting them.
