What Are Backlinks?
Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website through an anchor text. Google and other major search engines consider backlinks “votes” for a specific page thus indicating relevance, quality, and authority to the web page. Pages with a high number of relevant backlinks tend to have high organic search engine rankings.
A single quality backlink can be more powerful than 1,000 low-quality backlinks.As it turns out, high-quality backlinks tend to share the same key traits.Trait #1: They Come From Trusted, Authoritative WebsitesWould you rather get a backlink from Harvard… or a random guy’s website?As it turns out, Google feels the same way.This concept is known as “Domain Authority”. Essentially, the more authority a site has, the more authority it can pass on to your site (via a link).
Why Are Backlinks Important? Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”.
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