A SEO website audit is a process of evaluating a website to identify issues and areas for improvement in order to increase its search engine visibility and improve its rankings. The purpose of a website audit is to provide a comprehensive analysis of a website's current status and provide recommendations to improve its performance.A typical SEO website audit may include the following:
Technical SEO analysis: This includes checking for issues related to website architecture, crawlability, indexability, page speed, and mobile-friendliness.
On-page SEO analysis: This includes analyzing the website's content for keyword usage, relevancy, meta tags, headings, internal linking, and other on-page factors that can affect search engine rankings.
Off-page SEO analysis: This includes analyzing the website's backlink profile, social media presence, and other external factors that can affect search engine rankings.
Competitor analysis: This includes analyzing the website's competition and identifying areas where the website can improve its SEO strategy.
Recommendations and action plan: Based on the findings of the audit, recommendations and an action plan are provided to improve the website's SEO performance.
Overall, an SEO website audit is an important process that can help businesses identify issues with their website's SEO and make improvements to increase their search engine visibility and rankings.