What is Minimalism
Incorporating a minimalist approach into your logo design spares your consumer the clunky, gaudy design of your less sophisticated competitors and solidifies your place as a contemporary brand. But what is minimalism, exactly?
Minimalism is a design approach that utilizes existing elements, maximizing simplicity, and capitalizing on space. The technique is found across creative mediums from visual arts to music and literature, and of course, in the design of all kinds.
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